EVENTS, EXPERIENCES & BRAND STRATEGY
BRAND WORLDS
PEOPLE STEP INTO.
I design experiences that help people understand what's next. Through conferences, executive programs, and immersive brand moments, I bring emerging technologies to life for the companies shaping the future.
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Years experience
$0M
Pipeline supported
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Qualified leads / yr
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Events produced / yr
/ ABOUT ARIANA
A marketing leader who turns strategy into experiences people remember.
For 10+ years I've driven growth for tech and enterprise brands through immersive brand experiences and strategic event programs — connecting AI, technology, and culture to move audiences and the business forward.
My work spans conferences and summits, integrated campaigns, and culturally relevant programs across B2B technology and consumer brands. I'm known for blending strategy with execution — building experiences that create relevance, deepen engagement, and connect brands meaningfully with their audiences.
/ Capabilities
/ Selected Work
THE WORK
/ Experience
TRACK RECORD
DEC 2024 — NOW
Senior Events Marketing Manager
Regard
Lead 30+ annual conferences, executive engagements, and hosted experiences supporting $15M in pipeline — showcasing Regard's AI technology to healthcare leaders. Manage a $2M annual events budget across agencies and production vendors.
01
FEB 2022 — JUN 2024
Marketing Manager, Americas
Bambuser
Directed regional GTM strategy — +35% brand awareness, +30% pipeline, +25% retention. Executed 15+ enterprise events annually (2,000+ qualified leads) and activated partnerships with Disney, LVMH, Bloomingdale's, Shopify, and Salesforce.
02
MAR 2020 — JAN 2024
Founder / Owner
Vera Francis Creative Agency
Founded a boutique creative agency delivering experiential and integrated programs for global brands — leading creative direction, talent-driven partnerships, fashion week pop-ups, and music-driven experiences from concept through execution.
03
JUN 2013 — MAR 2020
Brand Activation & Event Coordinator
Freelance Contractor
Supported experiential activations for Nike, Jordan Brand, Beats by Dre, Under Armour, and Pernod Ricard — across talent logistics, vendor coordination, on-site delivery, and brand storytelling through spatial design.
04
Tools & Platforms
Adobe SuiteAsanaClaude / Claude DesignCventFigmaHubspotPardotSalesforceWebflow/ Contact